Blue Ocean Strategy, Enhanced Edition (Hardback, 미국판)
Harvard Business Review Press | W Chan Kim- ISBN : 9798892793087
47,900원
기본정보
| 출간일 | 2026-08-18 |
|---|---|
| 구성/판형 | Hardback | 384pages |
| 크기/정보 | 164 x 242 x 36 mm | 618g |
| 상품번호 | 2717727 |
전 세계 400만 부 이상 판매되며 경영학의 클래식으로 자리 잡은 김위찬과 르네 마보안의 대표작 출간 20주년 개정증보판입니다.
치열한 경쟁이 펼쳐지는 '레드오션'에서 벗어나 경쟁이 없는 새로운 시장 공간인 '블루오션'을 창출하고 확보하는 체계적인 방법론과 실천 도구들을 제시합니다. 이번 개정판에는 AI 시대에 더 중요해진 전략의 의의를 담은 저자 서문과 함께, 반도체 및 AI 산업을 선도한 엔비디아(NVIDIA)와 음악·엔터테인먼트 산업의 판도를 바꾼 테일러 스위프트의 최신 사례 연구, 그리고 50개 이상의 다채로운 산업별 성공 사례가 새롭게 추가되었습니다.
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents-now in its 20th anniversary, enhanced with a new preface, in-depth case studies on NVIDIA and Taylor Swift, and a roster of bestselling blue ocean cases across diverse industries that expand far beyond those in the original version.
In this perennial bestseller, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating "blue oceans"-untapped market spaces ripe for growth. With its systematic approach and a variety of tools any organization can use to create and capture blue oceans, Blue Ocean Strategy is a global phenomenon-published in a record-breaking forty-nine languages and a bestseller across five continents.
Now marking its twentieth anniversary, Blue Ocean Strategy is enhanced with a new preface; timely, in-depth case studies on NVIDIA and Taylor Swift; and a roster of bestselling blue ocean cases:
A new preface by the authors highlights Blue Ocean Strategy's enduring impact and why the rise of AI only reinforces the importance of this monumental work.
"NVIDIA's Market-Creating Blue Ocean Moves" shows how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world.
"Taylor Swift's Blue Ocean Strategic Moves" analyzes the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry while also establishing herself as a major force in the broader entertainment industry.
A curated list of over fifty blue ocean cases across industries and geographies points to more resources for creating and capturing blue oceans.
Blue Ocean Strategy is your indispensable guide to charting a bold new path into the future.
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