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The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
“Might be the most thoughtful management book ever.”—Fast Company
For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:
• Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
“Might be the most thoughtful management book ever.”—Fast Company
For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:
• Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
배송안내
※ 배송기간 : 결제일로 부터 2 ~ 4 일 소요 ( 공휴일 제외)
- 국내제작 사입상품, DVD, 도서/산간지역은 5 ~ 7 일 소요
※ 배송비 : 2,500 원 ( 실 결제금액 기준 3 만원이상 구매시 무료 )
- 제주 및 기타 도서지역 : 도선료( 기본배송비 + 3,000 원 ~ 8,000원 )
- 군부대 및 해외배송은 지원되지 않습니다.
※ 협력택배사 : CJ 대한통운 http://www.doortodoor.co.kr/
☎ 1588 - 1255 ( 월 ~ 금 08:00 ~ 18:00 / 토 09:00 ~ 13:00 )
교환/반품 안내
※ 상품 수령 후 7 일 이내에 고객센터를 통해 신청하실 수 있습니다.
(전화 / 카톡 / 1:1문의 )
- 이벤트 상품일 경우 사은품도 같이 반납해 주셔야 환불됩니다.
- 상품불량인 경우 배송비를 포함한 전액이 환불됩니다.
※ 전 상품 반품시 5,000 원 ( 고객부담 )
- 부분 반품시, 주문금액이 3만원 이상이면 2,500 원 (고객부담)
주문금액이 3 만원 미만이면 5,000 원 (고객부담)
※ 반품 / 교환 불가능한 경우
- 포장된 도서, CD 등의 포장을 개봉 및 훼손한 경우,
- 단기간에 필독이 가능한 도서
ex) CD, 여행서, 만화, 요리책, 지도, 사진집, 워크북 등
※ 반품주소
- 서울특별시 성동구 성수일로 55(SK테크노빌딩) 지하1층 101~102호
이미지 확대보기
[파본:특A]Creativity, Inc.
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