박스 안에는 1947년의 얀 치홀트부터 오늘날의 리처드 브레이버리에 이르기까지 역대 천재적인 아트 디렉터들과 그 팀들의 작업이 고스란히 담겨 있으며, 이들은 각 시대의 디자인 트렌드와 하위문화를 반영해 브랜드의 미학을 발전시켜 왔습니다.

여기에 사용된 표지들은 바이킹, 펭귄 라이프 등 펭귄 제너럴 부서 산하의 긴밀한 출판사 아카이브에서 선별된 것으로, 모든 기분과 상황에 맞춰 다양하게 활용할 수 있도록 제작되었습니다.

A collection of 90 postcards to celebrate Penguin’s 90^th anniversary, each featuring a different and iconic Penguin book jacket

Each of the 90 postcards in this box represents a unique collaboration between art director, designer, editor and author, with input from colleagues in sales and in marketing. In every case the aim was to produce a design which connects with a reader, which stands out on the shelves and – more recently – online and is true both to the spirit of the book and the author’s intentions. That so many of these covers were designed in the last century and still speak so strongly is a tribute to the vitality of this collaboration.

The box represents the work of a sequence of talented and inspirational art directors and their teams, from Jan Tschichold in 1947 to Richard Bravery today, including Germano Facetti, Alan Aldridge, David Pelham and John Hamilton. Each of them combined their individual talents with the design trends and aesthetics of their eras, drawing increasingly on the energy and creativity of the wider culture and counter-culture, and altering the balance of brand and book.

All these 90 covers are drawn from the archives of the Penguin General division – a tight-knit group of imprints comprising Viking, Hamish Hamilton, Fig Tree, Sandycove and Penguin Life, each of whom publish in paperback under the Penguin banner. We have chosen these 90 book designs collaboratively and we hope you will find a postcard within for every mood and every occasion.